"Commercial Exploitation of Facebook: How Companies Adopt Facebook as a ..."

Hsin Chen et al. (2012)

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type: Conference or Workshop Paper

metadata version: 2014-09-28

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Hsin Chen, Anastasia Papazafeiropoulou, Ta-Kang Chen, Hsiu-Wen Liu:
Commercial Exploitation of Facebook: How Companies Adopt Facebook as a Marketing Tool. ECIS 2012: 7

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