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"Modeling click and relevance relationship for sponsored search."

Wei Vivian Zhang et al. (2013)

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DOI: 10.1145/2487788.2487844

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
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Wei Vivian Zhang, Ye Chen, Mitali Gupta, Swaraj Sett, Tak W. Yan:
Modeling click and relevance relationship for sponsored search. WWW (Companion Volume) 2013: 119-120

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