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"How much can behavioral targeting help online advertising?"

Jun Yan et al. (2009)

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DOI: 10.1145/1526709.1526745

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang, Zheng Chen:
How much can behavioral targeting help online advertising? WWW 2009: 261-270

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