Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Smart marketing or bait & switch: competitors' brands as keywords in ..."

Mark A. Rosso, Bernard J. Jansen (2010)

> Home

Details and statistics

DOI: 10.1145/1772938.1772946

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/www/RossoJ10
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/www/RossoJ10
Mark A. Rosso, Bernard J. Jansen:
Smart marketing or bait & switch: competitors' brands as keywords in online advertising. WICOW 2010: 27-34

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.