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"When Does Improved Targeting Increase Revenue?"

Patrick Hummel, R. Preston McAfee (2015)

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DOI: 10.1145/2736277.2741079

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Patrick Hummel, R. Preston McAfee:
When Does Improved Targeting Increase Revenue? WWW 2015: 462-472

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