"Fast and cost-efficient bid estimation for contextual ads."

Ye Chen et al. (2012)

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DOI: 10.1145/2187980.2188085

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Ye Chen, Pavel Berkhin, Jie Li, Sharon Wan, Tak W. Yan:
Fast and cost-efficient bid estimation for contextual ads. WWW (Companion Volume) 2012: 477-478

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