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"A Characterization of Non-buyers in B2C E-Commerce and the Drivers to Turn ..."
Ángel Hernández-García, Santiago Iglesías-Pradas, Alberto Urueña-López (2011)
- Ángel Hernández-García
, Santiago Iglesías-Pradas
, Alberto Urueña-López:
A Characterization of Non-buyers in B2C E-Commerce and the Drivers to Turn Them into E-Shoppers. WSKS 2011: 89-97
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