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"Social Media Communication as a Corporate Positioning Strategy: The ..."

María-Magdalena Rodríguez-Fernández et al. (2017)

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DOI: 10.1007/978-3-319-56541-5_16

access: closed

type: Conference or Workshop Paper

metadata version: 2023-09-30

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  - conf/worldcist/Rodriguez-Fernandez17
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María-Magdalena Rodríguez-Fernández, Eva Sánchez-Amboage, Valentín-Alejandro Martínez-Fernández, Óscar Juanatey Boga:
Social Media Communication as a Corporate Positioning Strategy: The Galician Winemaking Sector in Spain. WorldCIST (3) 2017: 141-150

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