"Nützt Datenqualität wirklich im CRM? - ..."

Bernd Heinrich, Markus Helfert (2003)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2012-02-27

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Bernd Heinrich, Markus Helfert:
Nützt Datenqualität wirklich im CRM? - Wirkungszusammenhänge und Implikationen. Wirtschaftsinformatik (2) 2003: 231-254

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