"Assessing Customer-Based Brand Equity of E-Commerce Platform Based on ..."

Ting Zhu, Jingwen Liu, Yanhong Chen (2018)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2022-11-29

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/whiceb/ZhuLC18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/whiceb/ZhuLC18
Ting Zhu, Jingwen Liu, Yanhong Chen:
Assessing Customer-Based Brand Equity of E-Commerce Platform Based on Promotion Benefits. WHICEB 2018: 13

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.