"Determinants of Multichannel Consumer Switching Behavior: A Comparative ..."

Li Zhang, Lih-Bin Oh (2013)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2014-07-04

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Li Zhang, Lih-Bin Oh:
Determinants of Multichannel Consumer Switching Behavior: A Comparative Analysis of Search and Experience Products. WHICEB 2013: 30

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