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"Boosting Sales for Agricultural Products Through Live Streaming: The Role ..."
Nan Wang, Gong Chen, Xiabing Zheng (2024)
- Nan Wang, Gong Chen, Xiabing Zheng:
Boosting Sales for Agricultural Products Through Live Streaming: The Role of Product Distance, Scene Type and Streamer Type. WHICEB (3) 2024: 178-188
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