"How to gain consumers' trust? The significant role of positioning in ..."

Xueqing Tan et al. (2022)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/whiceb/TanZZZ22
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/whiceb/TanZZZ22
Xueqing Tan, Xiaowei Zhao, Yimin Zou, Min Zhang:
How to gain consumers' trust? The significant role of positioning in large-scale online promotion activities. WHICEB 2022: 44

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.