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"The Impact of Online Word-of-mouth and Negative Media Exposure on Consumer ..."
Ying-Qi Liu, Cheng-Yue Yin, Nan Bi (2020)
- Ying-Qi Liu, Cheng-Yue Yin, Nan Bi:
The Impact of Online Word-of-mouth and Negative Media Exposure on Consumer Habitual Skepticism: The Mediating Effect of Attribution. WHICEB 2020: 51
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