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"The Influence of Benefit Appeals in CSR Communication on Consumers' ..."
Xiaoping Liu, Yingqian Liang, Shiyu Wang (2023)
- Xiaoping Liu, Yingqian Liang, Shiyu Wang:
The Influence of Benefit Appeals in CSR Communication on Consumers' Willingness to Co-creation. WHICEB (1) 2023: 120-130
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