"Enhancing User Loyalty through Network Externality: An Empirical Study on ..."

Li Li et al. (2014)

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type: Conference or Workshop Paper

metadata version: 2023-10-23

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Li Li, Jie Zhao, Jie He, Ruibo Yao:
Enhancing User Loyalty through Network Externality: An Empirical Study on B2B Platform. WHICEB 2014: 59

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