"The Impact of Corporate Social Responsibility on the Trust Repair of Brand ..."

Silan Li, Mingjun Sui, Keyi Zhang (2020)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Silan Li, Mingjun Sui, Keyi Zhang:
The Impact of Corporate Social Responsibility on the Trust Repair of Brand with Negative Publicity: Mental Account as a Mediator. WHICEB 2020: 71

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