"Advertising Effectiveness of Different Social Appeals through Microblog."

Chenyan Gu, Yunjie Xu, Xiaoai Tan (2014)

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type: Conference or Workshop Paper

metadata version: 2014-07-02

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Chenyan Gu, Yunjie Xu, Xiaoai Tan:
Advertising Effectiveness of Different Social Appeals through Microblog. WHICEB 2014: 61

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