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"Role of Channel Characteristics of the New Retail Model on Brand Loyalty."

Chunliu Gu, Tianmei Wang (2023)

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DOI: 10.1007/978-3-031-32302-7_16

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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  dblp key:
  - conf/whiceb/GuW23
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Chunliu Gu, Tianmei Wang:
Role of Channel Characteristics of the New Retail Model on Brand Loyalty. WHICEB (2) 2023: 180-193

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