"An Empirical Study of Factors Affecting the Performance of IP Derivatives ..."

Maidan Ding, Ling Zhao (2023)

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DOI: 10.1007/978-3-031-32302-7_30

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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Maidan Ding, Ling Zhao:
An Empirical Study of Factors Affecting the Performance of IP Derivatives Crowdfunding: A Brand Extension Perspective. WHICEB (2) 2023: 344-355

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