"Antecedents of Consumers' Impulsive Buying Intention in Live Streaming ..."

Jun Chen, Tian Zhou (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Jun Chen, Tian Zhou:
Antecedents of Consumers' Impulsive Buying Intention in Live Streaming Commerce - - Perspective of Live Streamer's Persuasive Ability. WHICEB 2022: 26

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