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"The Influence of Marketing Stimuli and Contextual Factors on Consumers' ..."

Yi Chen, Wenwen Yue (2023)

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DOI: 10.1007/978-3-031-32299-0_12

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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  dblp key:
  - conf/whiceb/ChenY23
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Yi Chen, Wenwen Yue:
The Influence of Marketing Stimuli and Contextual Factors on Consumers' Intention to Make Impulse Purchases in Live E-Commerce. WHICEB (1) 2023: 131-142

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