"I Watch But I Intend Not To Buy: Viewers' Persuasion Knowledge About ..."

Juan Chen, Wei Shen, Changhui Ning (2020)

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type: Conference or Workshop Paper

metadata version: 2023-06-15

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Juan Chen, Wei Shen, Changhui Ning:
I Watch But I Intend Not To Buy: Viewers' Persuasion Knowledge About Live-streaming Shopping. WHICEB 2020: 76

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