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"Do Streamers' Characteristics Influence Impulse Buying in Live Streaming: ..."
Shili Chen et al. (2022)
- Shili Chen, Xiaolin Li, Dunhu Huang, Mengqian Guo:
Do Streamers' Characteristics Influence Impulse Buying in Live Streaming: The Role of Consumers' Perceived Value. WHICEB 2022: 34
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