"e-Relationship Marketing by Closed Member Areas in the German Health ..."

Salmi Said, Dirk Frosch-Wilke, Hilke Spoerel (2007)

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type: Conference or Workshop Paper

metadata version: 2012-10-26

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Salmi Said, Dirk Frosch-Wilke, Hilke Spoerel:
e-Relationship Marketing by Closed Member Areas in the German Health Insurance Industry. WEBIST (3) 2007: 135-140

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