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"Paid Advertising on Social Media: Antecedents and Impacts of General and ..."

Maria Madlberger, Lisa Kraemmer (2019)

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DOI: 10.1007/978-3-030-61750-9_10

access: closed

type: Conference or Workshop Paper

metadata version: 2020-11-14

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  dblp key:
  - conf/webist/MadlbergerK19a
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  - https://dblp.org/rec/conf/webist/MadlbergerK19a
Maria Madlberger, Lisa Kraemmer:
Paid Advertising on Social Media: Antecedents and Impacts of General and Specific Attitudes. WEBIST (Revised Selected Papers) 2019: 218-237

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