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"Social Media Advertising: The Role of the Social Media Platform and the ..."

Maria Madlberger, Lisa Kraemmer (2019)

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DOI: 10.5220/0008163801000109

access: closed

type: Conference or Workshop Paper

metadata version: 2019-10-17

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Maria Madlberger, Lisa Kraemmer:
Social Media Advertising: The Role of the Social Media Platform and the Advertised Brand in Attitude Formation and Purchase Intention. WEBIST 2019: 100-109

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