"Fun In A Trustworthy Environment? The Effects Of Message Source ..."

Yiu Chi Yan, Honglei Li, Eric Wing Kuen See-To (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-01-13

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  dblp key:
  - conf/ukais/YanLS14
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  - https://dblp.org/rec/conf/ukais/YanLS14
Yiu Chi Yan, Honglei Li, Eric Wing Kuen See-To:
Fun In A Trustworthy Environment? The Effects Of Message Source Credibility And Message Appeal On EWOM Responses In Facebook. UKAIS 2014: 44

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