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"Customer Tracking and Tracing Data as a Basis for Service Innovations at ..."

Johannes Kröckel, Freimut Bodendorf (2012)

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DOI: 10.1109/SRII.2012.115

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  dblp key:
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  - https://dblp.org/rec/conf/srii/KrockelB12
Johannes Kröckel, Freimut Bodendorf:
Customer Tracking and Tracing Data as a Basis for Service Innovations at the Point of Sale. SRII Global Conference 2012: 691-696

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