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"When and Why Do People Want Ad Targeting Explanations? Evidence from a ..."
Hao-Ping Hank Lee et al. (2023)
- Hao-Ping Hank Lee, Jacob Logas, Stephanie Yang, Zhouyu Li, Natã M. Barbosa, Yang Wang, Sauvik Das:
When and Why Do People Want Ad Targeting Explanations? Evidence from a Four-Week, Mixed-Methods Field Study. SP 2023: 2903-2920
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