"Selection of Television Channels for Product Promotion: A Fuzzy-TOPSIS ..."

Arshia Kaul, Sugandha Aggarwal, P. C. Jha (2018)

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DOI: 10.1007/978-981-15-0035-0_51

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-15

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Arshia Kaul, Sugandha Aggarwal, P. C. Jha:
Selection of Television Channels for Product Promotion: A Fuzzy-TOPSIS Approach. SocProS (1) 2018: 621-628

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