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"Optimal Media Selection for a Product in Segmented Market under Fuzzy ..."

Remica Aggarwal, Sugandha Aggarwal, Sadia Samar Ali (2011)

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DOI: 10.1007/978-81-322-0487-9_91

access: closed

type: Conference or Workshop Paper

metadata version: 2017-06-05

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  dblp key:
  - conf/socpros/AggarwalAA11
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  - https://dblp.org/rec/conf/socpros/AggarwalAA11
Remica Aggarwal, Sugandha Aggarwal, Sadia Samar Ali:
Optimal Media Selection for a Product in Segmented Market under Fuzzy Environment. SocProS (1) 2011: 983-995

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