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"Exploring the Perception of Influencers Vs. Traditional Celebrities: Are ..."

Jan-Frederik Gräve (2017)

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DOI: 10.1145/3097286.3097322

access: closed

type: Conference or Workshop Paper

metadata version: 2019-01-04

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  dblp key:
  - conf/smsociety/Grave17
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Jan-Frederik Gräve:
Exploring the Perception of Influencers Vs. Traditional Celebrities: Are Social Media Stars a New Type of Endorser? SMSociety 2017: 36:1-36:5

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