"TAPS: a knowledge support system for marketing budget sizing, allocation ..."

Madan G. Singh, Jean-Christophe Bennavail (1989)

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DOI: 10.1109/ICSMC.1989.71264

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-17

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Madan G. Singh, Jean-Christophe Bennavail:
TAPS: a knowledge support system for marketing budget sizing, allocation and targeting in retail banking and other industries. SMC 1989: 119-124

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