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"Optimal allocation of ad inventory in real-time bidding advertising markets."

Juanjuan Li et al. (2016)

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DOI: 10.1109/SMC.2016.7844700

access: closed

type: Conference or Workshop Paper

metadata version: 2022-02-14

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  dblp key:
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Juanjuan Li, Xiaochun Ni, Yong Yuan, Rui Qin, Fei-Yue Wang:
Optimal allocation of ad inventory in real-time bidding advertising markets. SMC 2016: 3021-3026

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