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"Modeling television commercial advertisement markets: To zap or not to ..."

Hiroyuki Kyan, Jun-ichi Inoue (2012)

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DOI: 10.1109/SII.2012.6427279

access: closed

type: Conference or Workshop Paper

metadata version: 2021-08-16

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Hiroyuki Kyan, Jun-ichi Inoue:
Modeling television commercial advertisement markets: To zap or not to zap, that is the question for sponsors of TV programs. SII 2012: 816-823

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