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"The impacts of knowledge dissemination and information generation on brand ..."

Ker-Tah Hsu, Zhi Chuian Chew (2015)

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DOI: 10.1109/SII.2015.7405091

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-26

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Ker-Tah Hsu, Zhi Chuian Chew:
The impacts of knowledge dissemination and information generation on brand citizenship behavior - A comparison between summated scale and GRA. SII 2015: 849-854

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