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"Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising."
Mihajlo Grbovic et al. (2016)
- Mihajlo Grbovic, Nemanja Djuric, Vladan Radosavljevic, Fabrizio Silvestri
, Ricardo Baeza-Yates
, Andrew Feng, Erik Ordentlich, Lee Yang, Gavin Owens:
Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising. SIGIR 2016: 375-384
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