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"Social influence in social advertising: evidence from field experiments."

Eytan Bakshy et al. (2012)

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DOI: 10.1145/2229012.2229027

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  dblp key:
  - conf/sigecom/BakshyEYR12
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  - https://dblp.org/rec/conf/sigecom/BakshyEYR12
Eytan Bakshy, Dean Eckles, Rong Yan, Itamar Rosenn:
Social influence in social advertising: evidence from field experiments. EC 2012: 146-161

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