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""What you say, I buy!": Information Diagnosticity and the Impact of ..."

Laura Gurney, John J. D. Eveland, Indira R. Guzman (2019)

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DOI: 10.1145/3322385.3322406

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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  dblp key:
  - conf/sigcpr/GurneyEG19
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  - https://dblp.org/rec/conf/sigcpr/GurneyEG19
Laura Gurney, John J. D. Eveland, Indira R. Guzman:
"What you say, I buy!": Information Diagnosticity and the Impact of Electronic Word-of-Mouth (eWOM) Consumer Reviews on Purchase Intention. SIGMIS-CPR 2019: 183-189

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