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"Understanding the Impact of Social Media on Marketing Strategies of ..."

Deepali Bhardwaj, Sangeeta Shah Bharadwaj (2017)

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DOI: 10.1145/3084381.3084394

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Deepali Bhardwaj, Sangeeta Shah Bharadwaj:
Understanding the Impact of Social Media on Marketing Strategies of Organizations in India. SIGMIS-CPR 2017: 105-108

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