"A Study on the Influencing Mechanism of Social Media Marketing on ..."

Song Yimeng, Li Huifan (2016)

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DOI: 10.1109/ICSS.2016.27

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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Song Yimeng, Li Huifan:
A Study on the Influencing Mechanism of Social Media Marketing on Relationship Marketing Outcomes: The Moderating Role of Culture Value. ICSS 2016: 150-157

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