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"Source Salience and the Persuasiveness of Peer Recommendations: The ..."

Peter de Vries, Ad Pruyn (2007)

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DOI: 10.1007/978-3-540-77006-0_22

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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  - conf/persuasive/VriesP07
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Peter de Vries, Ad Pruyn:
Source Salience and the Persuasiveness of Peer Recommendations: The Mediating Role of Social Trust. PERSUASIVE 2007: 164-175

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