"Effect of Shopping Value on the Susceptibility of E-Commerce Shoppers to ..."

Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva (2019)

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DOI: 10.1007/978-3-030-17287-9_22

access: closed

type: Conference or Workshop Paper

metadata version: 2019-04-04

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  - conf/persuasive/AdajiOV19
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Ifeoma Adaji, Kiemute Oyibo, Julita Vassileva:
Effect of Shopping Value on the Susceptibility of E-Commerce Shoppers to Persuasive Strategies and the Role of Gender. PERSUASIVE 2019: 270-282

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