"How Online Diaries Persuade Customers - The Role of Narratives."

Qiang Xu, Kwok On Matthew Lee (2023)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-07-19

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Qiang Xu, Kwok On Matthew Lee:
How Online Diaries Persuade Customers - The Role of Narratives. PACIS 2023: 28

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