"Examining Individuals' Ads Click Intention in the Wechat Moments: A Lens ..."

Zhen Shao et al. (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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Zhen Shao, Zhengyuan Pan, Rui Zhao, Jiandong Wang:
Examining Individuals' Ads Click Intention in the Wechat Moments: A Lens of Elaboration Likelihood Model. PACIS 2019: 22

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