"The effects of Webpage Color on lenders' Decisions in Online P2P Lending: ..."

Qin-Fang Luo, Shun Cai (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-08

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  - conf/pacis/LuoC16
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Qin-Fang Luo, Shun Cai:
The effects of Webpage Color on lenders' Decisions in Online P2P Lending: a Construal Level Theory Perspectiv. PACIS 2016: 231

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