"Antecedents and Outcomes of Brand Relationship Quality in Brand ..."

Liguo Lou, Joon Koh (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-09-15

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Liguo Lou, Joon Koh:
Antecedents and Outcomes of Brand Relationship Quality in Brand Communities: A Cross-validation Test of Two Social Media Samples. PACIS 2017: 92

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