"Using Augmented Reality Technology to Promote Green Products Purchase ..."

Li Liu, Camen Teh, Chee Wei David Phang (2025)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2025-07-25

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Li Liu, Camen Teh, Chee Wei David Phang:
Using Augmented Reality Technology to Promote Green Products Purchase Through Enhancing Perceived Consumer Effectiveness. PACIS 2025

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