"Exploring Consumers' Keyword Ads Search Behaviors: An Integration of ..."

Cathy S. Lin, Jean Lin, Sheng Wu (2008)

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type: Conference or Workshop Paper

metadata version: 2012-02-28

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Cathy S. Lin, Jean Lin, Sheng Wu:
Exploring Consumers' Keyword Ads Search Behaviors: An Integration of Theory of Planned Behavior and Flow Theory. PACIS 2008: 207

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